Blog Entry 1. Why?

Blog Entry 1. Why?

Welcome. I am Kurt Jennings and my mission to meet Washington Redskins’ owner Daniel Snyder to share branding concepts has not been realized by letter writing and phone calls. So here I am, kicking the tires of social media, optimistic that this web-based initiative will invite the best of what this platform can offer. I hope that statistics from my built in survey will be noticed and taken to heart.

As a teenager I was a fan. I wished Washington had a better uniform – an early sign that I would become a graphic designer. In addition to being creative, I have compassion for all people and believe enough Native Americans have spoken to raise my awareness that the name of my favorite team is offensive.

In addition to designing a logo and uniform for this NFL team, it would be my honor to provide a name that is respectful to Native Americans – so the hallmarks for this brand can carry on – with all stakeholders satisfied.

Mr. Snyder is the owner of this team, and while organizations and members of Congress are requesting a name change, the decision will be his and his alone. I am offering a solution that is tangible – something to react to. In participating in this survey to register your feelings toward what you see here, you may contribute to what could be historical: a “brand evolution” vetted by support from social media.

I expect that posts on this blog will catalog the spectrum of opinion. My interest is to be respectful and show the love. For me it is the appropriate pathway. May we walk together and arrive on the right side of history.

Thank you.

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